This article looks at the decline in newspapers and what audiences now prefer. It stated that 'Britons aged between 15-24 said that they spend almost 30% less time reading national newspapers once they started using the web.' This shows that the younger generation are more inclined to using the internet and gaining their news from online sources, rather than reading print newspapers. The decline of print newspapers means that the number of jobs in the newspaper industry is declining. The article stated that 'the number of people employed in the industry fell by 18% between 1990 and 2004.' Although the percentage is not dramatically high, there is still less demand for jobs in this sector today and some journalists for example are loosing their jobs due to print newspapers failing and some even closing down as the print newspaper industry as not as popular and successful with audiences as they used to be. Growing technology makes newspapers more accessible and convenient for audiences to read and most are consumed for free of charge. Moreover, the article also looks at online advertising as a way to be profitable and the dependence on citizen journalism.
Do you agree with its view that it is ‘a cause for concern, but not for panic’?
In my opinion, i agree with the statement. It is most definitely a cause fro concern because print newspaper businesses face decline and failure. However, this can be turned around if more newspapers invest into providing their newspaper online rather than in a print form as nowadays, that it what is more successful with audiences. The reason i do not believe that this is a cause for panic is because it was bound to happen anyway. As technology continues to move forward, more and more businesses will face failure, therefore it is important for print newspaper companies to do something about it now.
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