NDM story #2 - The dizzying decline of Britain's local newspapers: do you want the bad news, or the good news?

http://www.independent.co.uk/news/media/press/the-dizzying-decline-of-britains-local-newspapers-do-you-want-the-bad-news-or-the-good-news-9702684.html

This article looks at the current decline in newspapers and the effects it is having on companies. The traditional print newspaper has recently faced declining sales figures as technology and the digital media increases. Newspapers are now available to view freely (most of them) online. Those that are not free have customers who pay a subscription fee. However, by having newspapers easily accessible on the internet it means that people can read the news wherever they go via computers, phones, tablets and other devices.

• Sales are in free fall – down by an average of 13.5 per cent year-on-year in the first half of 2014. 
• South Wales Argus fell by an eye-watering 33.2 per cent and the Doncaster Star sold barely 1,000 copies a day.
• Scotland’s Sunday Herald, which added 1 per cent to circulation and has 10,000 online subscribers thanks to a policy of charging for its website, and the freely-distributed London Evening Standard (owned by the same company as The Independent and i) which grew by a hefty 27.2 per cent to 890,457 copies a day.

In my opinion, although traditional print media is facing a decline and institutions are having to loose money or even close down, if it is more convenient for people to view and access the news is more digital ways then that is only because technology is increasing and will carry on to do. Newspaper institutions have no control over this and will be forced to switch to digital news, as most have done so already.