Institution case study: News Corporation

1) News Corporation's brands include:

• Foxtel
• Magazines and inserts
• All titles sourced from News Limited - NewsSource: Magazines on 15 October 2010.
• Best of the Gold Coast Magazine
• Big League
• Country Style
• delicious. 
• Donna hay
• Inside Out
• Lifestyle Pools + outdoor design
• MasterChef Magazine
• SmartSource Magazine
• Super Food Ideas
• Vogue Australia
• Newspapers and information services
• United Kingdom News UK
• The Sun
• The Times
• Sunday Times
• Press Association
• Sky News

In July 2011, News Corp closed down the News of the World Newspaper due to allegations of phone hacking's in the UK. The Sun had a circulation of 2.2 million in March 2014, however between July 2013 and December 2013 they had 5.5 million. 31% readers are ABC1 social demographic and 68% C2DE demographic group. Also, The Times had an average daily circulation of 394,448 in March 2014; in the same period, The Sunday Times had an average daily circulation of 839,077 Sunday times.

2) New and digital media has had a positive impact  on News Corp's brands as it has allowed audiences to have greater access to them. This is done through devices such as smartphones, tablets and computers etc. Profits for news corp has fallen from £63.1 million in 2013 to £35.6 million. The Times and Sunday Times amassed around 375,000 monthly subscribers and significantly reduced financial losses, the outlet's head of digital told a conference in Birmingham in March 2014. Moreover, The sun revealed that 225,000 subscribers had signed up for online packages, which was regarded as a success, but was not enough for the continuing decline in print revenues. The company suffered further legal costs of £17.1m due to the activities that resulted from its post-hacking decision to set up the management and standards committee News Corp UK posted a loss of £75.5m before tax in the 12 months to June 2014, compared to £75.3m in the previous year.

3) Traditional media institutions are having to digitalise their materials, in order for it to reach and attract a wider audience. With the rise of smartphones and tablets, audiences are able to access everything on one device. Therefore, by traditional news brands having their news avialble online and on apps, it increase audiences convenience and therefore boosts the audience a company have.