Playing With The Past: Post-feminism and the Media (MM40, page 64)
HBO's Pam An and Beyonce's music video 'Why Don't You Love Me'.
2) What examples are provided from the two texts of the 'male gaze' (Mulvey)?
2) What examples are provided from the two texts of the 'male gaze' (Mulvey)?
Pam An- One of the main characters is on the front of a magazine. The purpose is to be 'visually enjoyed by men', creating a male gaze. Visual pleasures are also created through the female characters uniforms and perfect hair and make-up. Again, these are admired by men.
Beyonce- sexualised dress code in her music video: tight high-waisted knickers, a vintage style bra, fifties pedal pushers with cats-eye-shaped glasses, suspenders and stockings. Beyonce's outfit and styling creates a male gaze as she is dressed seductively. Her actions in the video also suggest sexualised content e.g. she puts her hands on her breasts.
3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?
I do not believe that these texts reinforce feminism as women are objectified by men and wear small fitted provocative clothing along with having the perfect hair and make-up. This is of course found appealing by men. However, this point can be contradicted by Beyonce's lyrics in 'Why Don't You Love Me' as her lyrics state "I got beauty, I got class, I got style an I got ass. I even put money in the bank account". This shows that she 'has it all' and is even able to contribute towards finances, contradicting the original feminist view of men being the breadwinners.
Don’t have to ask no one to help me out.
4) Choose three words/phrases from the glossary of the article and write their definitions.
Feminism: A movement aimed at defining, establishing, and defending women’s rights and equality to men.
Post-feminism: An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments of feminism are no longer needed.
Third wave feminism: Was a movement that redefined and encouraged women to be dominant and sexually assertive.
Don’t have to ask no one to help me out.
4) Choose three words/phrases from the glossary of the article and write their definitions.
Feminism: A movement aimed at defining, establishing, and defending women’s rights and equality to men.
Post-feminism: An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments of feminism are no longer needed.
Third wave feminism: Was a movement that redefined and encouraged women to be dominant and sexually assertive.
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