Grade: C - 25/48
WWW:
- You've covered a variety of platforms and also used examples from wider media. This will be crucial in the real exam.
EBI:
- Not enough focus on the question: I don't think you used the words 'views and values' from the question until the final paragraph.
- This answer needed a lot more on user generated content (UGC).
LR: Why might UGC provide a greater variety of views and values to the audience?
User generated content is created by audiences themselves and tends to provide a greater variety of views and values to audience's. The first example of this is YouTube. YouTube allows the public to create channels on which they post any types of videos they like e.g. music videos, blog posts, make up tutorials etc. YouTube allows people to have a Google account to be able to comment on anyone's video and there are no limitations, making it easy for a variety of views and values to be provided to the audience.
Moreover, social networking sites such as Twitter again allow the public to create a Twitter account. People can post whatever they like on their account and also use hashtags. Hashtags then are used to reach even wider audiences as they can be used for campaign purposes to get the attention of audiences. An example of this is Plan B's Ill Manors and his Tag London campaign. The fact that people have the freedom to post and make comments on whatever they like, allows a variety of views and values to reach audiences.
Another example of user generated content providing a greater variety of views and values to the audiences is blog posts and forums. People who post daily blogs on forums are given the chance to communicate with others who they tend to share a common interest with. For example, Net Mums is a forum generally used and aimed at mothers where they can do a mixture of things such as share problems and seek advice through other people commenting, share food recipes and debate about day to day queries. This content is generated by the public and allows a variety of views and values to be presented to audiences as people have the opportunity to leave their opinion, forming a mixture of comments and debates.
Moreover, social networking sites such as Twitter again allow the public to create a Twitter account. People can post whatever they like on their account and also use hashtags. Hashtags then are used to reach even wider audiences as they can be used for campaign purposes to get the attention of audiences. An example of this is Plan B's Ill Manors and his Tag London campaign. The fact that people have the freedom to post and make comments on whatever they like, allows a variety of views and values to reach audiences.
Another example of user generated content providing a greater variety of views and values to the audiences is blog posts and forums. People who post daily blogs on forums are given the chance to communicate with others who they tend to share a common interest with. For example, Net Mums is a forum generally used and aimed at mothers where they can do a mixture of things such as share problems and seek advice through other people commenting, share food recipes and debate about day to day queries. This content is generated by the public and allows a variety of views and values to be presented to audiences as people have the opportunity to leave their opinion, forming a mixture of comments and debates.
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